< Go back to News

Ticket Division hits 99% PageSpeed score on GTMetrix

Ticket Division enters the exclusive circle of websites with a PageSpeed score over 90% from GTMetrix, the most recognized online performance tool and speed tester. Among those state-of-the-art platforms, Google scores 98%, Facebook scores 95%. Ticket Division leads the industry with an astonishing 99% PageSpeed score and 95/100 Google's PageSpeed Insights score.

99GTMetrix

95Google Insights

0.9sFully loaded time

1stIndustry rank

But why does it matter?

Wait kills conversions

Google did an interesting experiment with regard to load times. Google Vice President Marissa Mayer asked web surfers if they would rather see 10 or 30 results for their Google search. The users agreed that 30 results per page sounded like a good idea. Google implemented it on some results pages and found that those displaying 30 results had an astounding 20% drop in traffic. After testing the loading difference between the 10 and 30 results pages, they found that the latter took just half of a second longer. If half of a second made that much of a difference in how long users were willing to wait, how much of a difference could it make to your ticket page if you carved a second or two off of load time?

According to Kissmetrics, nearly half of web users expect a site to load in 2 seconds or less and they tend to abandon a site that isn't loaded within 3 seconds. 79% of web shoppers who have trouble with web site performance say they won't return to the site to buy again and around 44% of them would tell a friend if they had a poor experience shopping online.

As Fast Company Magazine reminds us, the implications of this impatience are even more shocking. Amazon calculated that a page load slowdown of just one second could cost it $1.6 billion in sales each year. Google calculated that by slowing its search results by just four tenths of a second, they could lose 8 million searches per day, meaning they would serve up many millions fewer online adverts.

User experience

The experience your attendees will remember starts when they purchase their tickets. Part of the top complaints ticket buyers mention are related to the ticketing platform they bought their tickets on. Unreachable servers, slow page load, confusing page design and ticket information, error while processing payments, etc.

Speed being an important aspect of the user experience, Google started to implement websites' page speed into their algorithm to rank websites in its organic search results based on how fast they deliver their content. The California-based company now offers Google Insights, an online tool developers can use to test the speed of their websites. Ticket Division lands an amazing 95/100 score. For comparison purposes, TicketWeb scored 43/100 at the time of this article with the following mention "this page is not optimized and is likely to deliver a slow user experience".

Ticket Division, industry-leading 99% PageSpeed score

Ticket Division lands an impressive 99% PageSpeed score on GTMetrix and 95/100 Google Insights score by dedicating experienced developers to work with former promoters and venue owners. By implementing best practices, new technologies and techniques to reduce page load times such as GZIP compression, browser caching, reduced dependencies, delayed render-blocking scripts, compressed code, optimized images and more, Ticket Division is currently ranked the fastest ticketing platform on the market.

If you're ready to sell tickets now, simply follow this link to create an account and start selling in minutes!